Bad, meet Evil...

Welcome to Bad, meet Evil...
Start with a complete lack of grasp on reality. Add to this a 22 year old artist with something to prove. Throw a lifelong OCD complex in the mix, which meticulously obsesses over achieving unattainable levels of perfection. Set the bar sky-high. Combine love, passion, insanity, hatred and lust. And finally, add the most crucial ingredient. A single pen, and a clean piece of paper.
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Welcome to Bad, meet Evil...
Allow to simmer for 22 years, a complete lack of respect for the monotonous, dreary approach to creativity most street- wear labels employ. Boiling point soon arrives, and in a terrifying combustion of bottled rage, an explosion ensues and a brand is born.
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Welcome to Bad, meet Evil...
Bad, meet Evil... enters the world for the first time on 22 February, 2011. Fast forward one year later, and BME is quickly becoming one of the most respected street wear brands in all of Australia.
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Welcome to Bad, meet Evil...
The label is completely owned and run by Melbourne based street artist and professional illustrator, J.R.F. What started out as a side project quickly turned into a full time job, much to the surprise (and delight) of the artist.
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Welcome to Bad, meet Evil...
J.R.F is responsible for the illustration of the graphics; personally hand prints the T-Shirts using a screen-printing carousel (right here in Melbourne), and does everything in between. BME works very closely with other small Australian business owners to create a garment that is of exceptional quality, made on our shores, and second to none.
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Welcome to Bad, meet Evil...
The label is dedicated to only producing limited edition, highly sought after, premium quality tees. J.R.F focuses ferociously on ensuring that the designs are unique, fascinating and provoke a healthy level of jealousy in those who do not own one yet... TLC is the main ingredient. Tees are printed in limited batches, and once that batch has been sold, it will never be re-printed again.

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Welcome to Bad, meet Evil...
Designs are usually printed in batches of 50 or 100 to keep them exclusive. Once a particular print has sold out, it will not be re-released. In this way, the majority of BME tees become collector items over time.

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Welcome to Bad, meet Evil...
J.R.F is deeply inspired by music and other creative forms of cultural expression. His love of hip-hop and skate culture is clearly evident in his work, and has extended to collaborating with many of Australia's most prominent hip-hop artists and emerging skaters.

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Welcome to Bad, meet Evil...
BME was extremely proud to collaborate with acclaimed Melbourne based hip-hop artist, 360, in the design, production and printing of his merchandise. J.R.F was also honoured to be asked to come up with several original tattoo designs for the renowned musician.
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Welcome to Bad, meet Evil...
The label has also established very strong ties with emerging Gold coast talent, Forbes, one of Australia's fastest growing and most gifted emcees. 200 limited edition merchandise tees were printed in early November, as a highly anticipated collaboration project. They are available for sale through the online store.
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Welcome to Bad, meet Evil...
J.R.F jumped on a plane to the City of Churches (Adelaide) mid 2011 to meet up with a young skater that BME is extremely proud to sponsor. James Koufos is lightning on wheels. His technical ability on a skateboard is only outdone by his passion for the sport. It was a pleasure to work so closely with a natural talent to produce an amazing collaboration video which can be viewed on YouTube.
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Welcome to Bad, meet Evil...
The label was also featured in one of Australia's largest ever street wear exhibitions, NEXT, at the Outpost Project on Cockatoo Island (Sydney), which saw BME tees rubbing shoulders with some of the biggest names in the industry.
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Welcome to Bad, meet Evil...
2012 is set to be a defining year in the elevation of the brand to new heights. Collaboration projects with other Australian artists are already in the works, and the illustrator has promised himself to put his 2011 collection to shame, embracing a level of creativity never before seen in the Australian street wear scene.
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